By Nikki Viljoen – N Viljoen Consulting (Pty) Ltd -
Following on from last week . . .
I often sit in the traffic, waiting for the robot to change, watching the guys on the side of the road or in between the cars trying to hand out their pamphlets to the drivers and passengers of the impatiently waiting populace. What a thankless task that is and very clearly, one that I would not enjoy doing at all.
Not only is that a really thankless task, but it is also one that is almost impossible to measure. Many of the pamphlets get dumped before they are even handed out. Most business individuals will tell you that if you can’t measure it, you cannot manage it and therefore it is pretty much not much use.
Well, using e-mail marketing, it is really easy to track who responds and in doing so you will also be able to measure the success of your e-mail marketing. Actually if the truth be told you can actually see how many of the mails are delivered and even how many were opened and read – how cool is that!
Using e-mails and the internet effectively as well as it being so cost effective, makes e-mail marketing good business sense. It is a great way to reach a small number of people or even a large number of people quickly, and with a minimum of fuss. It saves time and yet is also a really effective way to keep in contact with your colleagues and even friends and family.
Clearly it is time for me to follow my own advice and start marketing myself using e-mail marketing.
Nikki is an Internal Auditor and Business Administration Specialist who can be contacted on 083 702 8849 or nikki@viljoenconsulting.co.za or http://www.viljoenconsulting.co.za
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