By Nikki Viljoen – Viljoen Consulting (Pty) Ltd - June 2010
Many of us read a huge number of blogs everyday. In fact, many of us get all our information in an electronic format. I know I do – it’s easier to get the daily news that way – I get to read it when it’s convenient for me to do so. I get IOL (Information on Line) as well as Mail and Guardian twice a day – that’s reading 4 newspapers a day (and I don’t kill any trees either) as well as several monthly and even weekly newsletters that I subscribe to. That’s a huge amount of reading and a huge amount of information, don’t you think?
When you consider however that according to statistics over 900K posts are uploaded everyday, together, what you and I read is a drop in the ocean actually. That said, I do have a day job and cannot (as much as I would like to) spend the whole day reading – so it is very important for me to choose newsletters or blogs that give me information that is relevant to me.
Catching my eye and getting me to subscribe to your blog is difficult at best but getting me to stick around and religiously read all of your articles or ‘wonder of wonders’ eagerly await the next one, is your greatest challenge.
Herein lies your personal challenge – you have worked hard to cultivate and grow your audience – you have to work even harder to keep them enthralled!
For me, staying true to my topic, is what will ensure that I bring my readers back time and time again. The information that I provide and the fact that I share my knowledge, my experience, my expertise and my research, makes me a very empowered entity.
Nikki is an Internal Auditor and Business Administration Specialist who can be contacted on 083 702 8849 or nikki@viljoenconsulting.co.za or http://www.viljoenconsulting.co.za
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