Marketing 101 - The E-Mail Way - Part 1

MARKETING 101 - The E-Mail Way – Part 1

By Nikki Viljoen – Viljoen Consulting August 2009.

On a personal level, I am often quite resentful of e-mail marketing – probably as much as I used to resent what we used to call ‘junk mail’, remember how it used to fill our letter boxes to overflowing.

It must work though, as it didn’t seem to stop the hundred and thousands of companies that had their leaflets shoved into literally millions of letter boxes throughout the country.  Nor does it seem to stop the thousands of people throughout the world who market their wares both legal or not, by means of internet and e-mail marketing.

Let’s have a look at some of the advantages that are directly attributed to e-mail marketing.

The reality of the situation is that e-mail is one of the most useful and widely used tools known to the world today.  Most people have access to email either at home or at work (if not both).  It is easy to use and relatively inexpensive.  Many of us get some sort of e-mail marketing on a daily basis.

Most of us, in a business sense and particularly small businesses do not use e-mail effectively as a marketing tool, which is quite silly really because e-mail marketing is probably the easiest and most cost effective way in which to reach a large number of people/customers, in a short space of time and with very little effort.

In view of the fact that e-mail marketing can be used to promote the sale of products or services or in actual fact pretty much anything, e-mail marketing is the obvious way to go.

If we actually used e-mail marketing properly it would drive more customers into out stores or to the services that we deliver and seeing that most people log on to check their e-mails at least once a day, we can be sure that our messages reach their targets pretty quickly and efficiently.

Next week we will continue with some more advantages of e-mail marketing.

Nikki is an Internal Auditor and Business Administration Specialist who can be contacted on 083 702 8849 or nikki@viljoenconsulting.co.za or http://www.viljoenconsulting.co.za