TV SERIES FOCUSES ON EMPOWERMENT

This is yesterday's post.

I believe that Summit TV as well as CNBC has a huge amount of information that is given freely, not only to Big Business, but to the SMME arena and in particular the Entrepreneur - the challenge of course, is finding the time to watch it!

TV series focuses on empowerment
Network Reporter

10 January 2007 at 06h00

In a new series on Summit TV, leaders in organisations - such as Metropolitan Asset Managers, Moreland Developments, Xstrata and the MAPPP SETA - bring viewers face to face with South African business's views, strategies and insights about the current empowerment framework from their industry-specific vantage points.

Presented by Aakash Bramdeo of etv news fame, the Impumelelo Empowerment Series sees Bramdeo interviewing guests - all captains of South African business and industry - about their organisations' empowerment issues and goals. The eight-minute empowerment-focused feature series is sponsored by Impumelelo, South Africas's top empowerment companies' publication, and will be broadcast three times a week with two repeats.

Impumelelo, now in its seventh edition, is rated as one of South Africa's top business-to-business empowerment and transformation company directories. Published by TopCo Media, it showcases the empowerment and business successes and achievements across government and private business sectors and highlights the best empowered companies in the country.

Summit TV, on DStv's channel 55, has become essential viewing for the country's top business decision makers, and attracts over 180 000 viewers, of which 58% are chief executive officers, managing directors, business owners or senior management.

Unique brand

In the first programme, Bramdeo speaks to Metropolitan Asset Managers managing director, Abel Sithole. In subsequent programmes, he interviews Bongani Gumede, Moreland Developments' Director of Corporate Services; Xstrata's Communications Manager, Songezo Zibi and the CEO of MAPPP-Seta, Melanie Bernard-Fryer.

The Impumelelo Empowerment Series is the first partnership of its kind between Summit TV and TopCo Media, and presents, to both the publication and its profiled clients, a unique brand extension programme which offers clients (advertisers) an opportunity to align and consolidate their media campaigns across different media while remaining part of Impumelelo, the directory of the country's top empowered companies.