Businesses change hands every month. Somewhere in South Africa, right now, the final touches are being put to a deal that will see the ownership of a business changing at the end of this month. The transfer of ownership in a business is nothing rare, strange or untoward. Deals happen all the time. However, if deals were better structured and planned, the value of deals we see being done would be much higher. Let's see how we can improve our chances of successfully selling our business, shall we?
A Due Diligence Can Hurt
The accepted norm is that a prospective purchaser is allowed into a business to "do a due diligence" before making an offer of purchase. If he is happy, he makes the offer, based on his findings, and both buyer and seller move forward.
But what if he is not happy? Well we expect that the negotiation will be a bit tougher for the seller, and the price will be lower, if in fact the deal is closed at all. If the deal is not successfully closed, an enormous amount of information has been made available to the purchaser, all of which can then be used in competition to the seller! Tell me if the following isn't a better way of doing things:
Define "happy" up front.
The buyer will be happy if the seller can prove to him that the turnover is indeed R5M, the gross profit as a result really is R2M, and after all expenses, the earnings before interest, tax, depreciation, amortization and dividends (EBITDAD) is no lower than R1M - the amount promised in the original advertisement. The seller, on the other hand will be happy when the purchaser pays him his money, and takes the business.
By placing a clause to this effect into an agreement of sale as a suspensive condition of sale, or condition precedent, the agreement is a done deal as far as the seller is concerned, because of course, he knows that his figures are accurate. The purchaser should be satisfied in signing an agreement in which the seller has made a promise he is capable of keeping, and so should not have a problem paying a deposit.
If you can get your head around that concept, you can go a step further and actually sign an agreement of sale prior to the due diligence, in which you make the successful due diligence a suspensive condition of sale, or a "condition precedent". Stay with me on this, and I'll show you how to sell your business as painlessly as possible.
CheersMark Corke
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